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Your sponsors and partners are searching, often paying, for market intelligence on buyer behavior in organizations. This is because our clients are searching for more cost-effective ways to satisfy their clients. Adrian Ott's book is a glimpse into the behavior we see now and will see more vividly in the future. We hope you can find the time to attend, network with some members of the Association of Strategic Planners (ASP) and Harvard Business School Association (HBSA) and of course reconnect with friends at ASAP.
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You will learn:
- How time wars are driving strategic alliance decisions for companies such as Facebook
- How to use limited customer time and attention to work for your business not against it
- How limited time, attention and data inertia enables competitive advantage
- How to apply time-centric mindsets and segmentation to identify customer opportunities and actions
- Case Studies: How successful companies have changed the game through time and attention-centric methods
- How Time-Value Innovation methods such as time-slicing and time-sharing reach new customers
Join us for an interactive evening where Adrian Ott will present a new twist on how business strategy and marketing is evolving. Strategies must take into account their customer’s limited time and attention spans.
Adrian Ott was called "one of Silicon Valley's most respected (if not the most respected) strategists" by Consulting Magazine.
Co-organized by the Association for Strategic Planning - Northern California (ASP-NorCal), the Association of Strategic Alliance Professionals - Silicon Valley/NorCal (ASAP-SV/NorCal), and the Harvard Business School Association of Northern California (HBSA/NC).
Registration
Limited Seating Available So Sign Up Early.
- $30.00 Member/Affiliate Advanced Registration
- $40.00 Member/Affiliate Registration Onsite
- $50.00 Non-member Advanced Registration
- $60.00 Non-member Registration Onsite
Light hors d'oeuvres and a cash, no host bar will be provided.
Agenda
- 5:30 PM to 6:00 PM Networking
- 6:00 PM to 8:00 PM Presentation
Advanced registration ends at noon on Tuesday, November 9
Contact is: Angi Roberts, 408-266-9658, ext 11
When & Where
Michael's at Shoreline
2960 N Shoreline Blvd
Mountain View,
CA 94043
Wednesday, November 10, 2010 from 5:30 PM to 8:00 PM (PST)
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